"ESPN says the mobile version of its ESPNcricinfo site accounted for 45 percent (45 million) of all the brand’s page views during the April 2 final, in which India beat Pakistan. That’s the highest share of any of the digital media through which ESPN covered the sport, and doesn’t even include the app versions of ESPNcricinfo.
It’s significant that mobile use outweighed desktop use. ESPN claims ESPNcricinfo’s mobile site took 63.6 percent of the global mobile audience in its industry segment - far outweighing the 36.1 percent share ESPNcricinfo claims it took in the desktop web market.
That effect came from Indians, who supplied the largest slice of mobile traffic to ESPNcricinfo (377.3 million page views through the tournament). There are around 700 million mobile phones in use in India - nearly the entire population of 1.15 billion. Many of the handsets are unsophisticated, but broadcasters nevertheless supply subscription audio content. In neighbouring Pakistan, BBC Urdu offered five, two-minute World Cup audio reports every hour for on-demand listening by dial-up during the competition."
Source: ContentSutra, 11th April 2011
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