Our definition of a smartphone owner includes anyone who falls into either of the following two categories:
One-third of cell owners (33%) say that their phone is a smartphone.
Two in five cell owners (39%) say that their phone operates on a smartphone platform (these include iPhones and Blackberry devices, as well as phones running the Android, Windows or Palm operating systems).
Several demographic groups have high levels of smartphone adoption, including the financially well-off and well-educated, non-whites, and those under the age of 45."
Source: Smartphone Adoption and Usage report, from the Pew Internet & American Life Project, 11th July 2011
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