"As expected, Netflix and YouTube currently dominate the TV application space," says Keith Nissen, research director at In-Stat. "But as Netflix competitors become more numerous and as applications are optimized for the big screen, TV apps will become part of the mainstream TV viewing experience."
Right now, In-Stat says 22% of U.S. TV households already own an HDTV with integrated TV apps. Connected TVs with integrated TV applications will grow by an average 36% over the next five years."
Source: Data from In-Stat, reported by MediaPost, 26th July 2011
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