"Last week, the Call of Duty franchise yet again redefined our measly definition of “success” by selling 6.5 million copies of Modern Warfare 3 in one day, which translates into $400 million from just the U.S. and the U.K. That might be the single biggest currency-for-entertainment exchange in the history of pop culture. (By comparison, movie record-holder Harry Potter and the Deathly Hallows — Part 2 made a mere $91 million in its first 24 hours.) It’s the third straight record year for Activision Blizzard, which has essentially created a new early-November holiday by steadily releasing a new Call of Duty game every November. We talked to Activision CEO Bobby Kotick about the franchise’s mega-success, and the vision for the future."
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