“Having recently released a 25th anniversary Sting box set, the singer’s label, Universal Music Group, and publisher, EMI, say they eagerly supported the app as a high-tech showcase for Sting’s catalog,” explains the newspaper.
“The music companies offered up the copyright clearances required, but didn’t chip in on the production budget. Those costs, in the low seven figures, were primarily covered by sponsors American Express and Chevrolet.”"
Source: The AppSide, 15th November 2011
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