Click to enlarge
Source: Data from comScore for the 3 months to September 2011, reported in a press release, 21st November 2011
Showing posts with label Italy. Show all posts
Showing posts with label Italy. Show all posts
Monday, November 21, 2011
European Mobile Benchmarks September 2011
Source: Data from comScore for the 3 months to September 2011, reported in a press release, 21st November 2011
Friday, November 4, 2011
2/3 of college students would rather have an internet connection than a car
Click to enlarge
Source: Taken from Cisco's World Technology Report, September 2011
Press release here
Methodology - 1,400 college students aged 18-23 & 1400 young professionals under 30.
The survey was translated into local languages and fielded in 14 countries to gain approximately
100 completes for each subgroup in each country
Countries: United States, Canada, Mexico, Brazil, United Kingdom, France, Spain, Germany, Italy,
Russia, India, China, Japan, Australia
Wednesday, October 26, 2011
European Mobile Benchmarks August 2011
Click to enlarge
Source: Data from comScore for the 3 months to August 2011, reported in a press release, 26th October 2011
Tuesday, October 25, 2011
Online display ad spend rose 21% in Europe in 2010
"The headline number for display in Europe is now €5.8 Billion – a 21.1% growth on last year’s figures. It’s difficult to acertain how much traditional display has really grown, as there is no break out numbers for Facebook. I think the IAB will have to do this next year – so we can a real feel for how the different channels are faring in terms of media spend. I have produced a chart of the top performing countries in the market. The UK and Germany are way out ahead, clocking in at just over 1 billion euro each. France comes in at third – closely followed by Italy."
Source: Data from the IAB Europe, compiled by PwC, reported by ExchangeWire, 29th September 2011
Note - Data is compiled for 25 markets in Europe and relates to full year 2010
Source: Data from the IAB Europe, compiled by PwC, reported by ExchangeWire, 29th September 2011
Note - Data is compiled for 25 markets in Europe and relates to full year 2010
Monday, August 1, 2011
Mobile usage in the big 5 markets in Europe
Click to enlarge
Source: Data from comScore MobiLens, reported in a press release, 29th July 2011
Note - lots more data in the full press release
Friday, July 8, 2011
The top 10 markets for mobile barcode use in May 2011
"Top 10 users of mobile barcodes during May/2011
(1) 1. United States
(2) 2. Germany
(4) 3. United Kingdom
(3) 4. Italy
(5) 5. Canada
(6) 6. Netherlands
(7) 7. France
(8) 8. Hong Kong
(9) 9. Spain
(13) 10. Australia
() – Position in April/2011
Top 5 growing countries for May/2011
1. Australia - (74.1% Growth over April/2011)
2. Hong Kong - (43.3%)
3. United States - (39.0%)
4. France - (32.2%)
5. United Kingdom - (31.5%)"
Source: Data from 3GVision, reported in a press release, 7th June 2011
Note - these reports do not include Japan
"Notes on reporting methodology:
- These reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans recorded by the i-nigma system during the relevant periods. Because of i‑nigma’s prominence in many markets worldwide, we believe that these numbers are likely to be indicative of global mobile barcode activity
- The reports do not include activity in Japan, which is known to be well ahead in popularity and usage of mobile barcodes
- For better representation of global open market trends, the reports specifically exclude the activity of i‑nigma-based solutions that are used by our vertical customers
- Top 5 growing countries are from the top 20 countries in mobile barcodes usage during May/2011"
(1) 1. United States
(2) 2. Germany
(4) 3. United Kingdom
(3) 4. Italy
(5) 5. Canada
(6) 6. Netherlands
(7) 7. France
(8) 8. Hong Kong
(9) 9. Spain
(13) 10. Australia
() – Position in April/2011
Top 5 growing countries for May/2011
1. Australia - (74.1% Growth over April/2011)
2. Hong Kong - (43.3%)
3. United States - (39.0%)
4. France - (32.2%)
5. United Kingdom - (31.5%)"
Source: Data from 3GVision, reported in a press release, 7th June 2011
Note - these reports do not include Japan
"Notes on reporting methodology:
- These reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans recorded by the i-nigma system during the relevant periods. Because of i‑nigma’s prominence in many markets worldwide, we believe that these numbers are likely to be indicative of global mobile barcode activity
- The reports do not include activity in Japan, which is known to be well ahead in popularity and usage of mobile barcodes
- For better representation of global open market trends, the reports specifically exclude the activity of i‑nigma-based solutions that are used by our vertical customers
- Top 5 growing countries are from the top 20 countries in mobile barcodes usage during May/2011"
Wednesday, July 6, 2011
Monday, May 9, 2011
84% of Italians with internet access search for product info online, then buy in-store
"When it comes to purchasing decisions, the study revealed that the physical retail outlets continue to be important sources of information. While more and more people say they inform themselves before they go to the store, once inside, they still want to learn more or receive reassurance on their choice. For example, when purchasing consumer electronics 47 percent of Italian consumers already know about the products, but they want further information once in the store.
At the same time, the Internet continues to play an increasingly important role as a source of information to support purchases. Fully 84 percent of consumers with Internet access (31 million individuals) search for information online and then buy at the store – an increase of two percentage points vs. 2009 and a rise of eight points vs. 2007. Seventy-four percent compare prices of products/services before buying (+3 p.p. vs. 2009, +9 p.p. vs. 2007) and 37 percent of Italian consumers order online and pick up later at the retailer (+2 p.p. vs. 2009, +5 p.p. vs. 2007).
User-generated content on the Internet and dialogue between peers is rising in importance as a credible form of support to the purchasing process. One-in-three (32%) consumers who use the Internet (42% of the Reloaded cluster) consider the opinions of others on forums, blogs and social networks as important and relevant input when deciding whether to buy a product or service. Additionally, perceived barriers to Internet shopping continue to decline. Thirty-one percent of Italians (+9 p.p. vs. 2009) believe the web meets their personal needs, while 26 percent of Internet users say they check out products in the store before buying online (+5 p.p. vs. 2009)."
Source: The Multichannel Survey, a four-year running joint project by Nielsen, Connexia and the Milan Polytechnic School of Management, reported in a blog post by Nielsen, 11th April 2011
At the same time, the Internet continues to play an increasingly important role as a source of information to support purchases. Fully 84 percent of consumers with Internet access (31 million individuals) search for information online and then buy at the store – an increase of two percentage points vs. 2009 and a rise of eight points vs. 2007. Seventy-four percent compare prices of products/services before buying (+3 p.p. vs. 2009, +9 p.p. vs. 2007) and 37 percent of Italian consumers order online and pick up later at the retailer (+2 p.p. vs. 2009, +5 p.p. vs. 2007).
User-generated content on the Internet and dialogue between peers is rising in importance as a credible form of support to the purchasing process. One-in-three (32%) consumers who use the Internet (42% of the Reloaded cluster) consider the opinions of others on forums, blogs and social networks as important and relevant input when deciding whether to buy a product or service. Additionally, perceived barriers to Internet shopping continue to decline. Thirty-one percent of Italians (+9 p.p. vs. 2009) believe the web meets their personal needs, while 26 percent of Internet users say they check out products in the store before buying online (+5 p.p. vs. 2009)."
Source: The Multichannel Survey, a four-year running joint project by Nielsen, Connexia and the Milan Polytechnic School of Management, reported in a blog post by Nielsen, 11th April 2011
Thursday, May 5, 2011
Wednesday, April 6, 2011
Social network Badoo has 120m members
"It's a 120-million-member social network that's adding over 300,000 users a day, with more than 4.3 million daily photo and video uploads, and seven billion monthly page views. It has Facebook's fastest-growing app, with 570,000 new daily users, making it the third-biggest app of all after FarmVille and CityVille. Hugely profitable, it's forecast to generate hundreds of millions of dollars this year, and is being aggressively courted by venture-capital firms valuing it in the billions. And it's run from London by a secretive Russian serial entrepreneur who has steadfastly refused to be interviewed or photographed. Until now.
[...]
Still barely registering in Britain or the US, the free-to-use network -- on the web and via smartphones -- is a mass phenomenon in Brazil (14.1 million members), Mexico (nine million), France (8.2 million), Spain (6.5 million) and Italy (six million). Relying on word-of-mouth rather than any marketing spend, it has cracked the internet's eternal conundrum: how to persuade users to pay hard cash in a world drowning in free digital services and content, by charging members each time they want to boost their visibility to others searching for a date."
[...]
Still barely registering in Britain or the US, the free-to-use network -- on the web and via smartphones -- is a mass phenomenon in Brazil (14.1 million members), Mexico (nine million), France (8.2 million), Spain (6.5 million) and Italy (six million). Relying on word-of-mouth rather than any marketing spend, it has cracked the internet's eternal conundrum: how to persuade users to pay hard cash in a world drowning in free digital services and content, by charging members each time they want to boost their visibility to others searching for a date."
Source: Wired, 6th April 2011
Wednesday, March 9, 2011
Monday, February 14, 2011
Smartphone adoption figures in the US and Europe
Click to enlarge
"Smartphones aggressively penetrated the mobile market in 2010, driving an escalation in mobile media consumption by subscribers worldwide. Technological innovations enabled an extraordinary number of new capabilities for mobile devices, even expanding the definition of what it means to be 'mobile' through the introduction of tablets, e-readers and other connected devices. As more subscribers access the mobile web in 2011, it will become essential for marketers to reach this rapidly-expanding segment of consumers.
comScore's report provides insight into the year's most important trends. Key findings highlighted in the report include:
Smartphone adoption accelerated in both the U.S. and Europe. U.S. smartphone adoption reached 27 percent of mobile subscribers in December 2010, an increase of 10 percentage points from the previous year, while European adoption reached 31 percent, also up nearly 10 points versus year ago.
Network quality and cost of monthly plan were the top 2 purchase consideration factors for mobile subscribers in the U.S. and UK.
Nokia was the top OEM in the UK, Germany, Italy and Spain. Samsung took the top spot in the U.S. and France, and also ranked in the top three in the UK, Germany, Italy and Spain.
36 percent of mobile Americans and 29 percent of Europeans browsed the mobile web in December 2010, with access through an application reaching 34 percent of Americans and 28 percent of Europeans. Across regions, mobile browsing and application usage is growing in the range of 7-9 percentage points per year.
More than 75 percent of mobile subscribers in Japan are connected media users (used their browser, accessed applications or downloaded content) far surpassing the U.S. and European countries in this regard. Japan also saw nearly 10 percent of its mobile audience make a purchase with their mobile wallet in December 2010.
Over the past year the number of mobile users that accessed a social networking site at least once a month via their mobile device increased by 56 percent to nearly 58 million users in the U.S. Even stronger growth occurred in Europe, with a 75-percent increase in the number of users over the last year to 42 million in December 2010."
Source: Press release from comScore (with link to download the full report), 14th February 2011
Friday, February 4, 2011
The online & offline habits of teen and tween girls
"Media Habits & Relationships
'Being with friends' (in the real world) is what girls across all age groups (66%) enjoy doing, followed by 'shopping' and 'listening to music'. And when it comes to shortened attention spans, the research shows that a third (30%) of Gen Z girls regularly watch TV shows online for longer than 10 minutes.
Play & Games
Gaming has become a commonplace activity among a relatively new 'casual gamers' user group, but has the market now reached saturation? Not where girls are concerned. Half (49%) of older teens say they never spend time with portable gaming devices or console games. Gaming is more entrenched in younger girls lives, with 35% of 12 and under personally owning a portable gaming device. Social gaming habits, such as playing Farmville, CItyVille, Cafe World and Sims regularly, are prevalent, although vary depending on country: Brazil and Poland top the list (41% and 40%) for girls playing MMOGs (massive multiplayer online games) with Germany and France the lowest (21% and 22%). In the UK, 34% of girls play regularly and in the US the figure is 29%.
Spending Power
Girls like to shop - scoring it as their second favorite activity - but does their lack of plastic hamper their spending money online? It appears not. One in five girls aged 12 and under regularly visit online shopping sites, rising to one in four once they become teenagers. The majority of teenage girls are still buying products on the high street or at a shopping center rather than online, but this shopping medium is far from off limits - 13% of Generation Z girls regularly purchase products online regardless of age.
Highlights:
Under 12s
- 64% use a gaming console
- Only 35% put listening to music in their top 5 activities
- More than 60% own a mobile phone
- More than 60% never read a newspaper
- Prefer instant messenger to social networks
13-15 year olds
- More than 45% say listening to music is one of their favorite
activities
- Almost 80% own a mobile
- YouTube, followed by Facebook, are their favorite social networks
- 25% regularly visit online shopping sites although only 13%
Purchase products
- Begin using mobile web and mobile social networks
16-18 year olds
- Most interested in music - nearly 50% list it in their top 5
activities
- Nearly 80% own a mobile
- Are most likely to read newspapers
- Are least likely to use a gaming console
- The heaviest media users
- More likely to use social networks rather than instant messages"
Source: Press release from Stardoll and Carat, 27th January 2011
About the research
The research was conducted within the virtual world of Stardoll (http://www.stardoll.com), and the total number of respondents was 11,000. The study was conducted in August 2010 using Questback's advance survey tool EasyResearch. Respondents were recruited randomly on Stardoll.com by sending the survey to Stardoll members within the 11 markets (Brazil, France, Germany, Italy, Mexico, Poland, Russia, Spain, Sweden, UK and US).
'Being with friends' (in the real world) is what girls across all age groups (66%) enjoy doing, followed by 'shopping' and 'listening to music'. And when it comes to shortened attention spans, the research shows that a third (30%) of Gen Z girls regularly watch TV shows online for longer than 10 minutes.
Play & Games
Gaming has become a commonplace activity among a relatively new 'casual gamers' user group, but has the market now reached saturation? Not where girls are concerned. Half (49%) of older teens say they never spend time with portable gaming devices or console games. Gaming is more entrenched in younger girls lives, with 35% of 12 and under personally owning a portable gaming device. Social gaming habits, such as playing Farmville, CItyVille, Cafe World and Sims regularly, are prevalent, although vary depending on country: Brazil and Poland top the list (41% and 40%) for girls playing MMOGs (massive multiplayer online games) with Germany and France the lowest (21% and 22%). In the UK, 34% of girls play regularly and in the US the figure is 29%.
Spending Power
Girls like to shop - scoring it as their second favorite activity - but does their lack of plastic hamper their spending money online? It appears not. One in five girls aged 12 and under regularly visit online shopping sites, rising to one in four once they become teenagers. The majority of teenage girls are still buying products on the high street or at a shopping center rather than online, but this shopping medium is far from off limits - 13% of Generation Z girls regularly purchase products online regardless of age.
Highlights:
Under 12s
- 64% use a gaming console
- Only 35% put listening to music in their top 5 activities
- More than 60% own a mobile phone
- More than 60% never read a newspaper
- Prefer instant messenger to social networks
13-15 year olds
- More than 45% say listening to music is one of their favorite
activities
- Almost 80% own a mobile
- YouTube, followed by Facebook, are their favorite social networks
- 25% regularly visit online shopping sites although only 13%
Purchase products
- Begin using mobile web and mobile social networks
16-18 year olds
- Most interested in music - nearly 50% list it in their top 5
activities
- Nearly 80% own a mobile
- Are most likely to read newspapers
- Are least likely to use a gaming console
- The heaviest media users
- More likely to use social networks rather than instant messages"
Source: Press release from Stardoll and Carat, 27th January 2011
About the research
The research was conducted within the virtual world of Stardoll (http://www.stardoll.com), and the total number of respondents was 11,000. The study was conducted in August 2010 using Questback's advance survey tool EasyResearch. Respondents were recruited randomly on Stardoll.com by sending the survey to Stardoll members within the 11 markets (Brazil, France, Germany, Italy, Mexico, Poland, Russia, Spain, Sweden, UK and US).
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