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Source: NielsenWire, 13th September 2011
Showing posts with label qr. Show all posts
Showing posts with label qr. Show all posts
Monday, September 19, 2011
Monday, September 5, 2011
Only 36% of British consumers know what QR codes are
"QR codes may be popular among marketers, but the vast majority of consumers (64%) don't know what they are for.
According to a survey of 794 online respondents by Simpson Carpenter, just 36% of consumers know what QR codes are for, while 11% have actually used them?
Does this lack of awareness mean that QR codes are not such a valuable tool, or do they target a smaller but potentially more valuable audience?"
According to a survey of 794 online respondents by Simpson Carpenter, just 36% of consumers know what QR codes are for, while 11% have actually used them?
Does this lack of awareness mean that QR codes are not such a valuable tool, or do they target a smaller but potentially more valuable audience?"
Source: Data from Simpson Carpenter, reported in Econsultancy, 5th September 2011
Friday, August 12, 2011
Friday, July 8, 2011
The top 10 markets for mobile barcode use in May 2011
"Top 10 users of mobile barcodes during May/2011
(1) 1. United States
(2) 2. Germany
(4) 3. United Kingdom
(3) 4. Italy
(5) 5. Canada
(6) 6. Netherlands
(7) 7. France
(8) 8. Hong Kong
(9) 9. Spain
(13) 10. Australia
() – Position in April/2011
Top 5 growing countries for May/2011
1. Australia - (74.1% Growth over April/2011)
2. Hong Kong - (43.3%)
3. United States - (39.0%)
4. France - (32.2%)
5. United Kingdom - (31.5%)"
Source: Data from 3GVision, reported in a press release, 7th June 2011
Note - these reports do not include Japan
"Notes on reporting methodology:
- These reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans recorded by the i-nigma system during the relevant periods. Because of i‑nigma’s prominence in many markets worldwide, we believe that these numbers are likely to be indicative of global mobile barcode activity
- The reports do not include activity in Japan, which is known to be well ahead in popularity and usage of mobile barcodes
- For better representation of global open market trends, the reports specifically exclude the activity of i‑nigma-based solutions that are used by our vertical customers
- Top 5 growing countries are from the top 20 countries in mobile barcodes usage during May/2011"
(1) 1. United States
(2) 2. Germany
(4) 3. United Kingdom
(3) 4. Italy
(5) 5. Canada
(6) 6. Netherlands
(7) 7. France
(8) 8. Hong Kong
(9) 9. Spain
(13) 10. Australia
() – Position in April/2011
Top 5 growing countries for May/2011
1. Australia - (74.1% Growth over April/2011)
2. Hong Kong - (43.3%)
3. United States - (39.0%)
4. France - (32.2%)
5. United Kingdom - (31.5%)"
Source: Data from 3GVision, reported in a press release, 7th June 2011
Note - these reports do not include Japan
"Notes on reporting methodology:
- These reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans recorded by the i-nigma system during the relevant periods. Because of i‑nigma’s prominence in many markets worldwide, we believe that these numbers are likely to be indicative of global mobile barcode activity
- The reports do not include activity in Japan, which is known to be well ahead in popularity and usage of mobile barcodes
- For better representation of global open market trends, the reports specifically exclude the activity of i‑nigma-based solutions that are used by our vertical customers
- Top 5 growing countries are from the top 20 countries in mobile barcodes usage during May/2011"
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