There are over 200,000 LEGO videos on YouTube, and over 1m LEGO photos on Flickr

"The book is full color, hardcover, with 304 pages. There are 12 chapters that cover topics such as: The History of LEGO, Minifig Mania and LEGO Art.
I love some of the tidbits included in the text, such as the fact that there are over 200,000 LEGO videos on YouTube! Wow, who knew? Now I want to go waste hours watching them  Or what about the over 1 million photos that are tagged with LEGO on Flickr?"

Source:  From a review of the book Cult of LEGO, on the site The Gadgeteer, 24th October 2011

(Does anyone have a better source for the stats..?)

Most consumers in developed markets don't want to engage with brands in social media

"The race online has seen businesses across the world develop profiles on social networks, such as Facebook or YouTube, to speak to customers quickly and cheaply – but TNS’s research reveals that if  these efforts are not carefully targeted, they are wasted on half of them.
It found that 57 per cent of people*** in developed markets* do not want to engage with brands via social media – rising to 60 per cent in the US and 61 per cent in the UK. Instead, misguided digital strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads.  This is being combined with ever-increasing content produced by consumers – the study shows 47 per cent of digital consumers now comment about brands online.
The result is huge volumes of noise, which is polluting the digital world and making it harder for brands to be heard – presenting a major challenge for businesses trying to enter into dialogue with consumers online.
“Winning and keeping customers is harder than ever,” said Matthew Froggatt, Chief Development Officer, TNS. He continued, “The online world undoubtedly presents massive opportunities for brands, however it is only through deploying precisely tailored marketing strategies that they will be able to realise this potential. Choosing the wrong channel, or simply adding to the cacophony of online noise, risks alienating potential customers and impacting business growth.”
TNS’s Digital Life study asked consumers around the world whether they actually want to engage with brands on social networking websites – either to find out more or to make a purchase.
Although 54 per cent of people*** admit social networks are a good place to learn about products, the research shows brands must harness digital more carefully if they are to use it to their advantage and deepen relationships with customers and prospects."

Source:  Data from the TNS Digital Life survey, reported in a press release, 10th November 2011

Access the full report through their interface here

Methodology:  

"*Developed markets: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Slovak Republic, Spain, Switzerland, Sweden, Taiwan, United Arab Emirates, United Kingdom, United States.

** Fast growth markets: Argentina, Brazil, Chile, China, Columbia, Egypt, Estonia, Ghana, Hungary, India, Indonesia, Kenya, Malaysia, Mexico, Morocco, Nigeria, Pakistan, Peru, Philippines, Poland, Romania, Russia, Saudi Arabia, South Africa, Tanzania, Thailand, Turkey, Uganda, Ukraine, Vietnam.

***This refers to Social Network Users only."

Entertainment (e.g. Netflix) accounts for 60% of US web traffic at peak times

"Within fixed networks in the United States, Real-Time Entertainment applications are the primary drivers of network capacity requirements, accounting for 60% of peak downstream traffic, up from 50% in 2010. Rate-adaptive video represents the majority of video bandwidth, with Netflix alone representing 32.7% of peak downstream traffic, a relative increase of more than 10% since spring.
We have entered the “Post-PC Era”, as the majority of Real-Time Entertainment traffic (55%, by volume) is destined for game consoles, set-top boxes, smart TVs, and mobile devices being used in the home, with only 45% actually going to desktop and laptop computers over North American fixed networks.
Video in mobile networks continues to gain momentum.  In North America, Real-Time Entertainment is now 32.6% of peak downstream traffic, while in Asia Pacific it is 41.8%.  The largest contributor is YouTube, and other applications like peercasting PPStream and Netflix are making inroads.
Mobile Marketplace traffic accounts for 9.4% of peak downstream usage in APAC and 5.8% in North America, led in both cases by Apple and Google. Applications like Skype and WhatsApp Messenger, that replace the traditional revenue sources of voice and texting, are being installed by growing numbers of subscribers.
In North America on fixed networks, mean usage remained generally flat at the high end (22.7 GB from 23.0 GB reported in May) and median usage dropped to 5.8 GB from 7.0 GB. This shows that while subscribers aren’t using more traffic overall the usage gap between heavy and light users is broadening and that more data is being used during the small peak period window.  In Asia-Pacific fixed networks, median monthly usage is 17.7 GB, which is the largest we have observed."

Source:  Data from Sandvine, reported in a press release, 26th October 2011

Coca Cola spends more than 20% of its media budget on social media

"It’s not just that you can’t control it—when you try, it backfires. You have to understand consumers: They would like to be heard. It’s a question of cocreating content. Five years ago social media was 3% of our total media spend. Today it’s more than 20% and growing fast."
Source:  Coca Cola CEO Muhtar Kent, reported by Harvard Business Review, October 2011

42% of American Millennials like to watch TV mainly online

"Millennials Consume 42 Percent of TV Online
Millennials [16-34s] appear to have substituted television and print media for the increased online activity and media consumption. Millennials watch significantly less TV than Non-Millennials; fewer Millennials report watching 20-plus hours/week (26 percent versus 49 percent). When they are not watching live TV, Millennials are much more likely to watch shows mainly on their laptops (42 percent versus 18 percent), with DVR (40 percent versus 36 percent), or On-Demand (26 percent versus 18 percent).
Millennials Seek Peer Affirmation & Advice
Perhaps because of their need to share and to find commonalities, 70 percent of Millennials reported feeling more excited when their friends agreed with them about where to shop, eat and play. Only 48 percent of older adults were as heavily influenced by their friends and colleagues. Additionally, Millennials gather information on products and services from more channels - more Millennials than Non-Millennials reported using a mobile device while shopping to research products (50 percent versus 21 percent)."

Source:  Research from “American Millennials: Deciphering the Enigma Generation.” by Barkley with Service Management Group and the Boston Consulting Group, quoted in a press release, 18th August 2011

Methodology:  "Based on a survey of more than 5,000 respondents and 3.9 million data points, the study provides new information on a range of digital and social media habits of American Millennials as well as their attitudes in the areas of cause marketing, grocery, restaurant, apparel and travel."

Note:  For this study Millennials are defined as 16-34s year olds

72% of people active on Twitter daily publish blog posts at least once a month

"Who are Twitter users and why are they so important to your brand?
Of the users who are active on Twitter daily:
72% publish blog posts at least once a month
70% comment on others’ blog posts
61% write at least one product review a month
61% comment on news sites
56% write articles for third-party sites
53% post videos online
50% make contributions to wiki sites
48% share deals found through coupon forums
In essence: What happens on Twitter doesn’t stay on Twitter."

Source:  Data from Exact Target, reported by The Next Web, 18th August 2011

Official YouTube Statistics

"Traffic
More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
Over 3 billion videos are viewed a day
Users upload the equivalent of 240,000 full-length films every week
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localised in 25 countries across 43 languages
YouTube's demographic is broad: 18-54 years old
YouTube reached over 700 billion playbacks in 2010
YouTube Partner Programme
Created in 2007, we now have 20,000+ partners from 22 countries around the world
We pay out millions of dollars a year to partners
Hundreds of partners are making six figures a year and the number of partners making over USD1,000 a month is up 300% since 2010
Monetisation
YouTube is monetising over 3 billion video views per week globally
98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
The number of advertisers using display ads on YouTube increased tenfold in the last year
Product Metrics
We have more HD content than any other online video site
We have thousands of full-length films on YouTube
10% of YouTube's videos are available in HD
YouTube mobile gets over 320 M views a day (up 3x year/year), representing 10% of our daily views
The YouTube player is embedded across tens of millions of websites
Content ID
Content ID scans over 100 years of video every day
More than 2,000 partners use Content ID, including every major US network broadcaster, film studio and record label
We have more than six million reference files (over 300,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
Over a third of YouTube's total monetised views come from Content ID
More than 120 million videos have been claimed by Content ID
Social
Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.)
Over 12 million people are connected and auto-sharing to at least one social network
150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
100 million people take a social action on YouTube (likes, shares, comments, etc.) every week
An auto-shared tweet results in 6 new youtube.com sessions on average and we see more than 500 tweets per minute containing a YouTube link
Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in &endash; whether it's a friend or the NBA &endash; and keep up with their activity on the site
More than 50% of videos on YouTube have been rated or include comments from the community
Millions of videos are favourited every day"
Source:  YouTube press statistics, retrieved 1st August 2011

YouTube accounts for almost a quarter of all global mobile data bandwidth

"Close to a quarter of all global mobile bandwidth is consumed by people watching YouTube videos, according to a new report from network management vendor Allot Communications. The global bandwidth share of the Google-owned video site was 22 percent in the first half of 2011, compared with just 17 percent in the first half of 2010. YouTube now accounts for 52 percent of all global mobile video streaming, according to Allot.
Overall, video streaming now accounts for 39 percent of all mobile traffic. File sharing, which includes both P2P file transfers and downloads from one-click host sites like MegaUpload and RapidShare, is a distant second with 29 percent, and web browsing accounts for 25 percent of all mobile traffic."

Source:  Data from Allot Communications, reported by GigaOM, 26th July 2011

How Netflix and Hulu viewing differs

click to enlarge

Source:  Data from Nielsen, reported on NielsenWire, 27th July 2011
Note 1 -  "Nielsen completed more than 12,000 online interviews in March 2011, focusing on usage and attitudes for over-the-top video, particularly Netflix and Hulu."
Note 2 - The full report also looks at what the users view - e.g. films vs. TV shows.

Vevo delivered 85m mobile video streams in the US in May 2011

"Music videos service Vevo has released a Mobile Attitudes and Usage research study that examines how people are using its mobile apps – which the company says are the fastest growing segment of its service. One finding is that 79% of Vevo’s mobile users are accessing the apps in the evenings, which Vevo is understandably keen to flag to its advertising partners as a potential shift away from broadcast TV. Vevo’s mobile users are also young: 48% are aged 18-24 according to the company. The apps have been downloaded more than 7.5 million times so far, and in May, Vevo delivered 85 million mobile video streams – up 64% month-on-month. The average user spent 53 minutes using the apps in May, and the bedroom is the most common usage location – which may explain that high stat for evening viewing. 66% of Vevo’s mobile users are male while 34% are female. Vevo is promising apps for more handsets and tablets ‘imminently’, deeper social features and also features using ‘location, presence and mobility’."
Source:  Music Ally, 27th July 2011

Doctor who was the BBC Worldwide's best selling TV programme in 2010

"The top five individual TV series sold internationally by BBC Worldwide in the year to the end of March were Doctor Who series five, the debut series of Sherlock, the 15th and 16th series of Top Gear, and Human Planet.
The Doctor Who franchise made the biggest value leap last year with revenue climbing 49%, thanks to significant growth in the US. BBC Worldwide has seen a 45% increase in DVD and download-to-own sales, with Doctor Who the third-biggest seller in the US iTunes chart behind Mad Men and Glee.
Sales also increased in Europe, moving the revenue mix to 50% from outside the UK. In the previous year 70% of revenues had come from sales of Doctor Who DVDs and merchandise in its home market.
Overall the top TV brands by revenue – when sales of all series and programme titles are combined, not just for a single series – were Top Gear, Doctor Who and Waking the Dead.
BBC Worldwide's Facebook pages for Top Gear and The Stig now have more than 11 million fans, and around 25% of traffic to topgear.com now comes via Facebook."

Source:  The Guardian, 12th July 2011

Hulu has 875,000 paying subscribers

Click to enlarge

"The slope of Hulu Plus’s subscriber ramp is higher than we previously forecasted. We just closed our biggest month in Hulu Plus paid subscriber net additions by a healthy margin; we added more paying subscribers in June than we did in April and May combined. [This] our month-end Hulu Plus paying subscriber numbers since we exited our private beta period in November 2010. In our first 7.5 months, we are fast approaching the 1 million paying subscriber milestone (we already have over a million when including those in a one-week free trial period). We anticipate exceeding 1 million paying subscribers before the end of this summer; previously we had forecasted crossing that threshold around the end of this year. We are extremely encouraged by the ramp of this business
We have always believed that our path towards creating a special company lay in our ability to delight our customers. The key to delighting content owners rests in the economics, and Hulu Plus is already revealing our ability to compensate content owners at the high end of the market for a given body of content. Today, we proudly and profitably pay the content community approximately $8 per subscriber per month for the content offering you see today on Hulu Plus. A portion of the $8 payment to the content community comes from our $7.99 subscription fee; the balance comes from the revenue we generate through advertising. As Hulu Plus increases in scale and scope, we believe significantly more dollars in aggregate will move to the content community than has historically been the case in the industry. These economics are made possible by our ability to thrive on low margins and the unusually effective Hulu advertising service we’ve built and will continue to innovate. A very positive trend for the content community."

Source:  Blog post by Hulu, 6th July 2011

Time spent with TV, internet and streaming video in the US, by age

Click to enlarge

Source:  The Cross-Platform Report, Nielsen, June 2011 (pdf)
More information, and methodology here

YouTube has 20,000 advertisers, double last year's level

"YouTube is busy funding content channels in hopes of bringing more brand dollars to video. But it turns out that like search, there is a long tail for video advertising. YouTube said it has 20,000 different advertisers running campaigns, a 100% increase from last year.
"The 20,000 advertisers are all separate companies that are running campaigns with us," said YouTube's senior product manager, Phil Farhi. "Everything from major brands to the smaller, newer types of advertisers."
It turns out video can be a pretty powerful tool for tiny advertisers, ones that you won't find on TV. One example: GoPro, a manufacturer of helmet-mounted cameras that upload directly to YouTube and other platforms. Its ads have garnered millions of views and are shared all over the internet.
"They are not a Super Bowl-sized advertiser, but they work really well with a subset of the YouTube community," Mr. Farhi said. "And they are running most of our ad formats." That's one way to take advantage of the audience that's available on YouTube -- niche communities waiting for their kind of product.
Mr. Farhi said that as of this year, 98 out of 100 of Ad Age's top 100 advertisers are now advertising with YouTube. The challenge is increasing those budgets through more "premium" inventory, hence why YouTube's content efforts now under way."

Source:  AdAge, 14th June 2011

48 hours of video are uploaded to YouTube every minute

"Back in November we challenged you to up the volume of videos you uploaded to the site. And boy, did you take the bait. Today, more than 48 hours (two days worth) of video are uploaded to the site every minute, a 37% increase over the last six months and 100% over last year. From videos documenting a baby’s first steps in San Francisco, Calif., to a protest in Syria, to a commencement speech at Yale University, we’re continually impressed and inspired by the quality and breadth (in addition to quantity) of videos that you upload to the site every day. On our end, we're constantly evolving to provide the best video sharing and viewing experience for you from faster processing of uploads to longer video lengths to the launch of self-service live stream capabilities to partners."
Source:  Blog post by YouTube, 25th May 2011

Netflix accounts for 30% of all downstream internet traffic in the US

"Netflix video streaming is now the single largest source of peak downstream Internet traffic in the U.S., according to a new report by Sandvine. The streaming video service now accounts for 29.7 percent of peak downstream traffic, up from 21 percent last fall.
That puts Netflix above HTTP websites (18 percent), BitTorrent (11 percent), and YouTube (10 percent) as a source of downstream traffic during peak times in North America. (BitTorrent still accounts for half of all upstream traffic). As whole, “real-time entertainment” (which is mostly video streaming, but also includes streaming music) accounted for 49 percent of downstream traffic in March, 2011, versus 19 percent for P2P file sharing, and 17 percent for Web browsing.
Video files are so big that it does not take much usage for it to take over in terms of bandwidth consumed. But these numbers definitely point to a future where video accounts for more and more of the traffic on the Internet. As recently as last November, Web video alone accounted for an estimated 37 percent of Internet traffic."

Source:  Data from Sandvine, reported by TechCrunch, 17th May 2011

The Royal Wedding broke online streaming records

"Livestream, the digital company which broadcast the wedding live online, said that its audience topped 300,000 concurrent viewers, the largest audience ever for a live streamed event.
Major web hosting company Akamai, said that the event broke broader live streaming records as well. A representative for the company explained that “concurrent live streams of royal wedding on Akamai surpassed the 1.6 million peak set by World Cup in June of 2010.”
The royal wedding also dominated social media sites, with dozens of mentions every second on Twitter and Facebook.
The royal wedding was mentioned around 67 times a second on Twitter as viewers took to the social network to publish their thoughts on the marriage of Prince William and Kate Middleton.
On Facebook the wedding dominated status updates, with around 74 mentions every second.
The trending topics on both sites were dominated by the wedding.
More than a million people posted status updates about the wedding on Facebook, with a particular surge in activity when David Beckham arrived. Almost two million Americans were also discussing the wedding.
"These numbers show the sheer scale of the public's response to the royal wedding," said Joanna Shields, Facebook's vice president for Europe. "Millions are using Facebook to share what they think about every last detail of the ceremony.""

Source:  The Daily Telegraph, 4th May 2011

Global internet video use was 26% higher on the day of the Royal Wedding

"Sandvine’s report on Royal Wedding internet use underscores several main points…
The event was a television event: TV sucked users from their internet screens.
But internet video use, for viewers not at a TV, jumped - up 26 percent over normal Fridays. “YouTube (NSDQ: GOOG) remained the largest source of video when measured in absolute bandwidth.” BBC iPlayer traffic was up nearly sevenfold.
Social media was also popular - Twitter and Facebook traffic saw a day peak during the ceremony itself and the balcony kiss.
A more modest mobile spike - “Mobile networks experienced larger, but more compact surges, suggesting ... people were being efficient with data usage, only using mobile devices for the highlights.”

[...]

Akamai reported that the wedding was the sixth-largest web event ever, measured in terms of page-views per minute.

Bear in mind - Royal Wedding day was a public holiday in the UK; most people were not at their work computers."

Source:  Data from Sandvine and Akamai, reported by PaidContent, 4th May 2011
Full pdf of the Sandvine report here

Netflix has 23.6m subscribers

"Netflix has issued its Q1 letter to investors, revealing a subscriber count that has grown by 3.3 million to 23.6 million subscribers."
Source:  Netflix statement, reported by Engadget, 25th April 2011
Full statement here
Note - it's 'domestic' so US only

American artists receive less than $8 for 250,000 YouTube plays

""For every 250,000 streams on YouTube, that is the equivalent of one credit of ASCAP performing rights value," Renzer relayed. "One credit is less than $8, it's about $7.60."  The forum was held by the Association of Independent Music Publishers (AIMP) in Los Angeles earlier this year.    
Renzer aptly described the ratio as "depressing," though he also noted that YouTube has secured proper licenses with performance rights organizations.  "You do that math and it's pretty depressing, but that's the world we live in today, and it's causing a lot of consternation and a lot of discussion amongst the industry," Renzer relayed."

Source:  David Renzer, chairman & CEO of Universal Music Group Publishing, reported by Digital Music News, 22nd April 2011
Note - also make sure to read the discussion under the article on Digital Music News