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Tuesday, August 2, 2011

Apple makes 66% of all mobile phone manufacturer profilts



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"The last graph, which compares the profit pie from 2007 and 2011, is most revealing. Back then, Apple only had one percent of all operating profits while Nokia had 55 percent, at the time the pie was shared between eight major players. Compare that to last quarter, when Apple captured 66 percent of a profit pie split between only four players: Apple, Samsung, RIM, and HTC."
Source:  Data from Asymco, reported by PCMag, 1st August 2011

Monday, August 1, 2011

Official YouTube Statistics

"Traffic
More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
Over 3 billion videos are viewed a day
Users upload the equivalent of 240,000 full-length films every week
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localised in 25 countries across 43 languages
YouTube's demographic is broad: 18-54 years old
YouTube reached over 700 billion playbacks in 2010
YouTube Partner Programme
Created in 2007, we now have 20,000+ partners from 22 countries around the world
We pay out millions of dollars a year to partners
Hundreds of partners are making six figures a year and the number of partners making over USD1,000 a month is up 300% since 2010
Monetisation
YouTube is monetising over 3 billion video views per week globally
98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
The number of advertisers using display ads on YouTube increased tenfold in the last year
Product Metrics
We have more HD content than any other online video site
We have thousands of full-length films on YouTube
10% of YouTube's videos are available in HD
YouTube mobile gets over 320 M views a day (up 3x year/year), representing 10% of our daily views
The YouTube player is embedded across tens of millions of websites
Content ID
Content ID scans over 100 years of video every day
More than 2,000 partners use Content ID, including every major US network broadcaster, film studio and record label
We have more than six million reference files (over 300,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
Over a third of YouTube's total monetised views come from Content ID
More than 120 million videos have been claimed by Content ID
Social
Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.)
Over 12 million people are connected and auto-sharing to at least one social network
150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
100 million people take a social action on YouTube (likes, shares, comments, etc.) every week
An auto-shared tweet results in 6 new youtube.com sessions on average and we see more than 500 tweets per minute containing a YouTube link
Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in &endash; whether it's a friend or the NBA &endash; and keep up with their activity on the site
More than 50% of videos on YouTube have been rated or include comments from the community
Millions of videos are favourited every day"
Source:  YouTube press statistics, retrieved 1st August 2011

YouTube accounts for almost a quarter of all global mobile data bandwidth

"Close to a quarter of all global mobile bandwidth is consumed by people watching YouTube videos, according to a new report from network management vendor Allot Communications. The global bandwidth share of the Google-owned video site was 22 percent in the first half of 2011, compared with just 17 percent in the first half of 2010. YouTube now accounts for 52 percent of all global mobile video streaming, according to Allot.
Overall, video streaming now accounts for 39 percent of all mobile traffic. File sharing, which includes both P2P file transfers and downloads from one-click host sites like MegaUpload and RapidShare, is a distant second with 29 percent, and web browsing accounts for 25 percent of all mobile traffic."
Source:  Data from Allot Communications, reported by GigaOM, 26th July 2011

Samsung sold 5m Galaxy S II phones in 85 days

"Samsung's Galaxy S II smartphone has racked up record sales even before it's hit the hot U.S. market.
The Korean mobile-phone maker said yesterday that it sold more than 5 million units of the Galaxy S II in the 85 days following its debut. Announcing the sales on its Samsung Tomorrow page (Google Translate English version), Samsung said that the phone has captured the top market share among more than 10 countries in Europe.
In comparison, the original Galaxy S took 125 days to reach the same 5-million-unit sales mark.
The GS II launched in its home base of South Korea on April 29 before reaching Japan and several European countries in May. The popular phone claimed more than 3 million in unit sales just one month after its release, according to Samsung, with 2 million selling in some of the larger markets."

Mobile usage in the big 5 markets in Europe



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Source:  Data from comScore MobiLens, reported in a press release, 29th July 2011
Note - lots more data in the full press release

How Netflix and Hulu viewing differs



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Source:  Data from Nielsen, reported on NielsenWire, 27th July 2011
Note 1 -  "Nielsen completed more than 12,000 online interviews in March 2011, focusing on usage and attitudes for over-the-top video, particularly Netflix and Hulu."
Note 2 - The full report also looks at what the users view - e.g. films vs. TV shows.

US smartphone operating system & manufacturer share



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Source:  Data from Nielsen for June 2011, using pre-pay users only, NielsenWire, 28th July 2011