Thursday, December 1, 2011
The Guardian receives 1m page views a day from its Facebook app
"Facebook has released some intersting stats on its Open Graph features for media partners, which include Yahoo! News, The Washington Post, The Guardian, The Independent, and The Daily, that it announced at f8. We already know that Facebook is a major driver of news traffic with twice as many getting their news via Facebook than any of social network, but the amount of traffic it is driving on a daily basis is striking.
The Guardian is picking up around one million pageviews a day while the Washington Post is getting 3.5 million monthly readers for its social reader app. The Independent has in excess of one million monthly active users are connecting their Facebook accounts and Yahoo News has seen a 600% increase in traffic.
That provides traffic that papers like the Guardian can sell ads against and it is also sending younger readers their way.
[...]
The Guardian: Built an app for Facebook.com and has been installed by nearly four million people, generating, on average, almost a million extra page impressions every day. Additionally, over half of the app’s users are 24 and under, “traditionally a very hard-to-reach demographic for news organizations,” said Andrew Miller, chief executive officer of Guardian Media Group."
The Guardian is picking up around one million pageviews a day while the Washington Post is getting 3.5 million monthly readers for its social reader app. The Independent has in excess of one million monthly active users are connecting their Facebook accounts and Yahoo News has seen a 600% increase in traffic.
That provides traffic that papers like the Guardian can sell ads against and it is also sending younger readers their way.
[...]
The Guardian: Built an app for Facebook.com and has been installed by nearly four million people, generating, on average, almost a million extra page impressions every day. Additionally, over half of the app’s users are 24 and under, “traditionally a very hard-to-reach demographic for news organizations,” said Andrew Miller, chief executive officer of Guardian Media Group."
Wednesday, November 30, 2011
Monday, November 28, 2011
The Economist's apps are accessed by 650,000 devices each month
"The Economist apps are currently available on iPhone, iPad and Android Smartphone.
- Since our launch in November 2010, the apps have been downloaded to over 2m iPhones and iPads.
- Every month over 650,000 unique devices access The Economist app content."
- Since our launch in November 2010, the apps have been downloaded to over 2m iPhones and iPads.
- Every month over 650,000 unique devices access The Economist app content."
84% of iPhone users say that they are loyal to the brand
"Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed.
Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google's Android said they would stick with phones using the same software.
Only 48 percent of people using Research In Motion's cellphones said they would stay loyal to their Blackberrys, the study showed.
More than 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content."
Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google's Android said they would stick with phones using the same software.
Only 48 percent of people using Research In Motion's cellphones said they would stay loyal to their Blackberrys, the study showed.
More than 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content."
Source: Research by GfK, reported by Reuters, 25th November 2011
Methodology: "The research firm interviewed around 4,500 people in Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan."
Friday, November 25, 2011
The Daily Mail online had nearly 79m unique visitors in October 2011
"Daily Mail website Mail Online set a new monthly traffic record in October, recording just less than 79 million unique browsers during the period.
The figure, reported in the latest results from the Audit Bureau of Circulation, represents a 58 per cent year-on-year traffic increase for the site, which has been Britain's highest-traffic news site for the past 13 months consecutively.
According to Associated Newspapers, which publishes the Daily Mail, Mail on Sunday and Mail Online, just 27.8 million of its monthly unique browsers come from the UK.
In terms of traffic, Mail Online is the second largest English-language news website in the world, after the New York Times site.
The Guardian was the second most popular site, with an average of 3.3 million users per day, compared with Mail Online's 4.6 million. The Guardian didn't report a monthly figure.
The Telegraph was the second highest traffic site, averaging 2,292,052 unique browsers a day and 45,310,524 for the month."
The figure, reported in the latest results from the Audit Bureau of Circulation, represents a 58 per cent year-on-year traffic increase for the site, which has been Britain's highest-traffic news site for the past 13 months consecutively.
According to Associated Newspapers, which publishes the Daily Mail, Mail on Sunday and Mail Online, just 27.8 million of its monthly unique browsers come from the UK.
In terms of traffic, Mail Online is the second largest English-language news website in the world, after the New York Times site.
The Guardian was the second most popular site, with an average of 3.3 million users per day, compared with Mail Online's 4.6 million. The Guardian didn't report a monthly figure.
The Telegraph was the second highest traffic site, averaging 2,292,052 unique browsers a day and 45,310,524 for the month."
Source: ABC figures, reported by Journalism.co.uk, 24th November 2011
Online game Bigpoint generated revenues of over €2m in 4 days on sales of just one virtual item
"German online games publisher and developer Bigpoint made over 2 million euros of revenue this month on a single in-game item purchase.
The company's free-to-play MMO space shooter DarkOrbit, which launched in December 2006, has seen 66 million registered users in total over its five year life.
Earlier this month, BigPoint sold a special in-game item called 'The 10th Drone', which cost 1,000 euros to purchase, for a total of four days.
Simon Davis, producer on DarkOrbit, has now told Gamesbrief founder and Gamasutra contributor Nicholas Lovell that over 2,000 of these items were sold, meaning that over 2 million euros was spent on this single item over the course of four days."
Source: Gamasutra, 23rd November 2011
The company's free-to-play MMO space shooter DarkOrbit, which launched in December 2006, has seen 66 million registered users in total over its five year life.
Earlier this month, BigPoint sold a special in-game item called 'The 10th Drone', which cost 1,000 euros to purchase, for a total of four days.
Simon Davis, producer on DarkOrbit, has now told Gamesbrief founder and Gamasutra contributor Nicholas Lovell that over 2,000 of these items were sold, meaning that over 2 million euros was spent on this single item over the course of four days."
Source: Gamasutra, 23rd November 2011
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