Sainsbury's sold over one third of the DVDs of The King's Speech sold in the UK in the first week of sale

"The general merchandise and clothing offer grew faster than food, despite a very tough market. This quarter Sainsbury celebrated its biggest childrenswear sales week ever, and it was the number one retailer for The King's Speech DVD, where it achieved a record market share of 34% in the week of its release.
The convenience business grew at 20%, underpinned by strong like-for-like growth, and the groceries online business grew at over 20%."

Source:  MarketWire, 15th June 2011